A global leader in marketing research, The Nielsen Company measures and analyzes  market dynamics and buying behavior of consumers in over 100 countries.

Nielsen Sports is the leading provider of studies and insights in the growing sports industry. By providing the most reliable, market-independent data sources and the most comprehensive view of consumer trends and habits across the globe.

Nielsen Sports combines solutions from sponsorship effectiveness to fan data with a keen understanding of consumer behavior and media consumption, offering a unique position to contribute to the growth of companies in sports marketing. Nielsen Sports brand visibility analysis and indicators are considered the benchmark of the global sports market.

The combination of sponsorship data with actual buying and selling intentions provides Nielsen’s more than 1,700 customers with unique, powerful and integrated solutions that enable them to make better decisions.